Seattle's Best Coffee

Do any of you like Seattle's Best Coffee's new look? I have mixed feelings. Initially I disliked it only because I'm use to the old design, but the more and more I think on it, I'm slowly accepting it. The new look feels empty but when I take the time to closely observe it, I see more than just circular shapes: a pot, a spout, coffee sitting in the pot, coffee being poured out, a coffee cup. The one thing that it lacks is personality. That's my only issue. I guess the simplicity offers the idea that this coffee brand is for anyone and is trying to relate to everyone. Clean, simplistic design is great, but it seems to be taking over everything in graphic design. For example, Walmart's Great Value line. Other 'super centers' are redesigning their lines as well to that clean white box design.

Currently I am working on my logo design for Florida's Natural. It has been a whirlspin. I began research two weeks ago and started sketches about a little over a week ago and I'm turning in my "final" design Monday. I am getting excited about the products I'll be repackaging. Looking forward to it!

A Definite Yes?

Do you ever get into one of those moments where you're given the freedom to do whatever, however, but not whenever? I always want to do something big, extraordinary, and different, but when it comes down to narrowing my decisions within a short time period, damn, that's hard.

I was carrying out a simple task of choosing which pair of jeans to wear for the day when out of the blue my dreams of being a fashion designer rammed into my thoughts. How does this even relate to my first line you ask? I'm designing my exit show for my last semester in the program to show everything that I've learned and gained during my 2 years. For the show, we're branding/rebranding a company. What the hell do I want to do? Instantly clothes came to mind but I want to break out of my comfort zone and challenge myself. With that being said, branding a company is already out of my comfort zone. Of course I want my show to be grand but how do I make it grand? I narrowed my decisions down to my love for clothes and my want for packaging and went with my wants. So yes, my senior exit show will not be centered around my dreams. I have a want to fulfill. Dreams last forever, wants are temporary and can lead to regret.

Hello world, I am rebranding Florida's Natural Brand Orange Juice for my senior exit show.

BACK

It's the new year. And I'm almost a month behind on saying this.

I've been doing a lot of thinking lately, more than I need and more than I can handle. I need change. Change that can make a significant and positive alteration in my daily routine. First and foremost, I need to organize my thoughts, ideas, priorities. Throughout the 4.5 years I've been in college, I've gradually become disinterested in the passions that I came with when I first excitingly stepped into my freshman dorm with big dreams holding a box of my favorite items at the age of 18 which included a bottle of Curious by Britney Spears that accidently spilled open during the ride over.

Now I have entered my last semester in college and do I have plans for what comes after? No. After several long and confusing semesters of trial and error, getting into majors and switching, having goals of double majoring and minoring in a language, I've narrowed my choices down to one and that one being graphic design. It's funny what I've chosen to keep and what to let go. I originally wanted to follow my parents' footsteps and go into business but the very moment I stepped into my first college course, I dropped that idea in a heartbeat.

I'm rambling yes, but there's a point. Welcome to my blog reconstructed. Follow me through my entries about my last semester as an art major before having to go over to the dark side and being more independent.